An Empirical Evaluation of the Reversal Theory State Measure Using Three Running Brand Video Commercials

Author: Leo Watkins, Marcia Wilson, Mark McDermott, and Richard Buscombe Abstract: This paper reports on the first known empirical use of the Reversal Theory State Measure (RTSM) since its publication by Desselles et al. (2014). The RTSM was employed to track responses to three purposely-selected video commercials in a between-subjects design. Results of the study provide empirical support for the …

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Is Motivational Style Related to Sex or Gender Identity? A Study of Young Singaporeans

Author: Richard Howard Abstract: This study investigated whether individual diff erences in motivational style, as conceptualized and operationalized in reversal theory, are more closely linked to biological sex (male or female) or gender identity. The overarching hypothesis was that gender identity, but not sex, would be reflected in diff erent motivational styles. In a mixed-sex sample of Singaporean students, motivational style was measured …

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Characteristics of Pet Owners: Motivation and Need Fulfillment

Author: Kari A. Lustig, Kenneth M. Cramer Abstract:  Pets are a part of the lives of many people in the world today. This study builds on previous research on characteristics of pet owners and the needs satisfied by their pets. We analyzed the motivational dominances of cat and dog owners and their relationship to the needs …

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Respondent Self-Focus and the Internal Consistency of the Motivational Style Profile

Author: Kenneth M. Cramer, Kathryn D. Lafreniere, Phillip A. Ianni Abstract:  One of the underlying tenets of both personality and social psychological theory assumes that questionnaire respondents have access to their thoughts and feelings. The same tenet underlies the various reversal theory states (e.g., telic/paratelic, negativism/conformity, autic mastery/sympathy, alloic mastery/sympathy), so that individuals who are more …

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Development and Validation of an Implicit Measure of Meta-Motivational States

Author: Laura B. Thomas, Joanne Hudson, Emily J. Oliver Abstract: The development of an easily-administered, valid and reliable meta-motivational state measure, capable of assessing the full spectrum of states, is needed to further the understanding and application of reversal theory (Apter, 2013). The present paper outlines an adaptation of the Stroop protocol to implicitly measure meta-motivational states …

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Lecture Engagement and Metamotivational States: Tracking and Intervention

Author: Kenneth M. Cramer, Kathryn D. Lafreniere Abstract: We studied the underlying motives governing students’ active learning in the classroom. Previous investigations indicate that during a standard lecture, student ratings of engagement decrease along with serious-mindedness (telic state). In each of two studies, a questionnaire packet was distributed to participants at the start of their 75-minute social …

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Carousel of feelings: Reversal theory as a design tool

Authors: Fleur A. van Midwoud, Roderick G. Huijgen, Ilaria Scarpellini, Steven F. Fokkinga Abstract: This paper describes a design research project that aimed to find the best ways to convey reversal theory in a holistic way to designers, so that its principles could be applied in creating more eff ective and compelling products. Over a number of iterations, two games …

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Why Do People Enjoy Watching Natural Disasters and Human Violence on Television

Author: Mariona Portell and Etienne Mullet Organization: Universitat Autònoma de Barcelona and Institute of Advanced Studies (EPHE), Paris, France Citation: Portelle, M. and Mullet, E. 2014. Why Do People Enjoy Watching Natural Disasters and Human Violence on Television? A Reversal Theory Perspective. Journal of Motivation, Emotion, and Personality. Vol. 2, No. 1 (2014), pp. 38-49. DOI: …

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Paratelic-Telic State, Sexual Arousal, and Sexual Risk-Taking in University Students

Author: Shayna Skakoon-Sparling and Ken Cramer Organization: University of Windsor Citation: Skakoon-Sparling, S. and Cramer, K. 2014. Paratelic-Telic State, Sexual Arousal, and Sexual Risk-Taking in University Students. Journal of Motivation, Emotion, and Personality. Vol. 2, No. 1 (2014), pp. 32-37. DOI: 10.12689/jmep.2014.204 Abstract: Sexually transmitted infections, such as human immunodeficiency virus (HIV), present a serious health concern …

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Developmental Antecedents of Proactive and Reactive Rebelliousness

Author: Mark R. McDermott and Nilupa B. Barik Organization: University of East London Citation: McDermott and Barik, N.B. 2014. Developmental Antecedents of Proactive and Reactive Rebelliousness: The Role of Parenting Style, Childhood Adversity, and Attachment. Journal of Motivation, Emotion, and Personality. Vol. 2, No. 1 (2014), pp. 22-31. DOI: 10.12689/jmep.2014.203 Abstract: Adolescence is a time of developmental …

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