Journal of Motivation, Emotion, and Personality

Reversal Theory Studies

April, 2016

An Empirical Evaluation of the Reversal Theory State Measure Using Three Running Brand Video Commercials

Author: Leo Watkins, Marcia Wilson, Mark McDermott, and Richard Buscombe Abstract: This paper reports on the first known empirical use of the Reversal Theory State Measure (RTSM) since its publication by Desselles et al. (2014). The RTSM was employed to track responses to three purposely-selected video commercials in a between-subjects design. Results of the study provide empirical support for the […]

Is Motivational Style Related to Sex or Gender Identity? A Study of Young Singaporeans

Author: Richard Howard Abstract: This study investigated whether individual diff erences in motivational style, as conceptualized and operationalized in reversal theory, are more closely linked to biological sex (male or female) or gender identity. The overarching hypothesis was that gender identity, but not sex, would be reflected in diff erent motivational styles. In a mixed-sex sample of Singaporean students, motivational style was measured […]

Architecture and the Protective Frame

Author: Sally Augustin and Michael J. Apter Abstract: Architecture and interior design can have a significant e ect on psychological state. Reversal theory helps to explain how and why design supports particular motivational and functional objectives — or fails to do so. Paratelic states require a protective frame; design can make it more likely that space-users in a paratelic state will […]

Understanding Reversal Theory: Six Critical Questions

Author: Michael J. Apter Abstract: This paper discusses reversal theory in a general way that brings out its key features and places it in the broadest context. What is the central idea of the theory? What is its essence? What kind of theory is it? How does it di er from other theories? Where did it come from in psychology and […]