Journal of Motivation, Emotion, and Personality

Reversal Theory Studies

Shareables: An in-flight gift system

Author: Roderick Huijgen

Abstract: Shareables is a service concept in which flight attendants collect and distribute personalized gifts for air passengers. The service consists of two parts. The first part entails the collecting and sorting of appropriate gifts by a group of enthusiastic volunteers within the pool of flight attendants. These volunteers buy gifts that they find appropriate for the collection, in their spare time at home or while at a destination. The gifts are collected in a sharing hub that is located at the crew center of the airline’s headquarters, which every flight attendant passes through before flying out. They and all other flight attendants can subsequently pick up gifts for their upcoming flight. For the second part of the service, flight attendants take some of the gifts on-board to distribute them during the flight. The goal of the gifts is to positively influence passengers’ emotions and motivations. Since people’s emotions change during a flight, diff erent gifts are appropriate for different people at diff erent times. For example, the mood of a bored passenger may be improved by giving her a puzzle, while a sullen child may receive a bubblewrap sheet that he can ravage to attain a state of pleasant anger.

Link to Article: 2014-v3-09-Huijgen-ShareablesGift

DOI: 10.12689/jmep.2014.309

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