Journal of Motivation, Emotion, and Personality

Reversal Theory Studies

Reversal Theory from a Design Perspective

Authors: Steven Fokkinga and Pieter Desmet

Abstract: Designers increasingly make use of psychological theory to understand a product’s user and to support their design e fforts. This paper considers how insights from reversal theory have informed and inspired design research and practice. We identify two key benefits of reversal theory over other theories: it o ers a dynamic rather than static, and a holistic rather than fragmented model of human functioning. Based on di fferent aspects of reversal theory, six design opportunities were formulated: Products that are inspired by motivational states, products that make use of users’ motivational states, products that reverse motivational states, products that provide a variety of experience through psychodiversity, products that communicate and surprise through cognitive synergies, and products that off er emotionally rich experiences through parapathic emotions. Each of these opportunities is illustrated with examples of existing products and conceptual design.

Link to Article: 2014-v3-03-Fokkinga-Desmet-Design-Perspective

DOI: 10.12689/jmep.2014.303

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