Matching Messages with Motives: The Reversal Theory Toolkit. Presentation for Centers for Disease Control and Prevention’s (CDC) National Conference on Health Communication, Marketing, and Media, Atlanta, GA; 10 August 2011.
A Symphony of States and the Meaning of the Moment: Introducing Reversal Theory. 2010 Article from the Bulletin of Psychological Type. Vol. 33, No. 2 (2010), p. 12-13. (Reprinted with Permission)
Motivation and Emotion in Technology Teams. 2007 Article from CrossTalk – DoD Journal of Software Engineering. Offers an overview of Reversal Theory and applies to technology team work. (CrossTalk is an open access journal – feel free to reprint!)
Comparing and Contrasting Psychological Type with Reversal Theory. Research paper showing statistical relationships between the Myers-Briggs Type Indicator (MBTI) and Apter Motivational Styles Profile (AMSP)
Join the Reversal Theory Community. The Reversal Theory Society is a group of researchers and practitioners that come together to share their work on the theory. Visit the Society Website for a full bibliography, overviews of the theory, and materials from past conferences.
This site was created by Dr. Jennifer Tucker, Secretary and Treasurer of the Reversal Theory Society. Jenny holds a B.A in Environmental Sciences, an M.S. in Management, and a Ph.D. in Science and Technology Studies. She is the coauthor of Reversing Forward, and author of the booklet Introduction to Type and Project Management, part of the Introduction to Type Series from CPP, Inc. She has been a Certified Project Management Professional (PMP) since 2005.
And now for a more Playful version: Jenny began life at a very young age. After two successful years of nursery school, she embarked on a 17 year adventure through the U.S. educational system to get her college degree. She then experimented with a range of different professions, including geology, public relations, and management consulting. Over time, she has come to realize that group facilitation is among her favorite activities, as it reframes her kindergarten report card feedback of “bossy” into professional feedback like “skilled at keeping groups on task.” Along her professional path, Jenny completed another nine years of education, ending with the relief that comes from being Phinally Done (Ph.D.). You can reach Jenny at email@example.com or at Twitter @4tuckertalk.